Book Review: Interior Design Clients | Thomas L. Williams
This book will help entrepreneurial designer to build their clientele & avoid the difficulty that can interfere even for experienced designers. According to Thomas L. Williams the author of this book, client is an individual with personalities, need, and desires. They become the vital part in our world of professional. Mr. Thomas himself has run the interior design firm for 30 years, so that he has many experienced regarding to client-designer relationship that he has written in this book as good case study example.
Mr. Thomas will also explain the process of getting to know about client. He wanted to guide every interior designers not to be too afraid to face the client as there are many of client also started out fearful of the design process. They actually have some reason why they act like that and the interior designer should understand & guide them through the initial interview, client communication & contact to follow up, preparing presentation to the client as the form of visualization, and produce a good ending which this book has set up. There are also a case study from professional Interior Designer across the country about how to manage client & project to successful condition.
Furthermore, this book contained the whole package of creating a successful / finish project that satisfy both client and interior design from the the first step to define client, market, acquire optimum client, prepare & deliver presentation, there are also contribution from other professional from varied segment of interior design industry such as furnishing, material & finishes, contractor to help you manage the maze of product procurement, delivery, and after sales satisfaction.
Why this book is important for Interior Design business because we are actually in client-centric industry and we need to think about the client / potential client to survive in this business as what this author has walk through each client interaction for about 30 years experience. He also thinks that this is the best practice to achieve the penultimate goal which are a successful project, and most importantly to have a success relationship.
Without client, we have no business.
Without business, we have no meaningful creative outlet.
