As this pop-up store intention is to introduce  KENZO’S Spring Summer 2016 collection, it’s important that the store design also gives the look that embodies the collection. Therefore, the concept will be inspired by their products and the latest campaign for this season.

The look that wants to be achieved is fun urban style that will interest KENZO target market, the hippy. An interesting color combination from their collection which are white, blue, and red will be applied for the store.  A grafitti & urban art which also embodies as part of the city will be integrate  as wall & flooring feature which adding an emphasis to create a fun atmosphere.

The structure for this pop-up store will be used aluminium truss system and corrugated metal sheet for the wall which really adaptable. The LED light in neon color signage will be used as the accent lighting. These material combination increase the urban atmosphere inside the store.